17 Cultural Managers met in an International Workshop!

Young organisers met in Zagreb to participate in a 2 days workshop on Cultural Management

  • 3 months ago

On 10-11 December 2016, JM International organised an International Youth Workshop on Cultural Management in the context of Imagine Festival 2016 in Zagreb, Croatia. Imagine is the all-styles music competition for young artists that takes a different approach to the typical ‘music competition’. By promoting musical quality, originality, diversity, creativity, safe-sound and gender equality, Imagine creates a unique platform for young musicians to gain professional experience in a positive environment that enables them to develop their musical careers, self confidence and understanding of different peoples and cultures. All events have an educational/social dimension including trainings, workshops and master classes from industry professionals.

Out of 270 applicants, JM International invited 17 young cultural managers from 17 countries across Europe to undergo a two-day training on music event management, with 4 core themes:

  • Audience Development (attracting new audiences, growing audiences)

  • Gender equality in music (gender considerations when planning cultural events)

  • Sustainable practices in cultural management (New Business Models, Fundraising, Public Support)

  • Lifelong Learning (Developing the Key Competences of young Cultural Managers)

Each of the themes was developed in a session of 3 hours where the participants had a theoretical master class followed by practical activities and assignments. Workshop trainers were Svetlana Jovicic (professor, Department of Management and production in theater, radio and culture of the Faculty of Dramatic Arts in Belgrade, Serbia) and Anu Laas (Estonia, gender equality researcher with 20 years experience in gender stereotypes, gender (in)equality, gender and employment, gender and entrepreneurship).

The participants attended the Imagine Festival national and international finals that took place in the Zagreb Ban Jelacic square giving them the opportunity to experience live the organisation of international music events.

The JMI young organisers training is supported by the Creative Europe Programme of the European Union and BELSPO.